Mary Kay Case: Mary Kay President, Asia-Pacific, K. K. Chua, referred to the similarities and differences that he perceives exist between India and China.describe those similarities and differences in the two markets.

by

Mary Kay Case:

Here is the link to the video. Click link and Download https://we.tl/t-ddNbuT7D0K.  Once you have read the article and viewed the video.

  1. Based on the information provided in the video case, do you consider Mary Kay to be a global brand? Please explain your point-of-view.
  2. xplain the Mary Kay corporate culture, as presented in the video case, and how it fits into the Indian market.
  3. According to the Mary Kay executives, what did the company need to do to be successful in India? What guidelines did they follow/ what factors did they consider when launching their product-line in India?
  4. What particular challenges did Mary Kay face when the company decided to launch its products in India?
  5. Mary Kay President, Asia-Pacific, K. K. Chua, referred to the similarities and differences that he perceives exist between India and China.Describe those similarities and differences in the two markets.
  6. What is your key learning from this video case and discussion? Please be specific.