Write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts.

https://www.viddler.com/embed/bc9e993

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Write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts.

Bold type the two or three words that describe each of the three key marketing concepts that you are explaining.

Be sure to cite and reference these sources in proper APA format.