Case Study: Raygen Company
Raygen Company is a global professional services firm that provides consulting services to its clients. One key to Raygen’s success is its innovative marketing strategies.
Three years ago, the SVP of marketing formed a crossfunctional virtual team made up of ten geographically dispersed employees from marketing, sales, consulting, and finance. Throughout this three-year period, the team was extremely successful in generating and implementing new marketing strategies.
However, it appears as though the team has hit a plateau in terms of its performance. Both the quality and the timeliness of the team’s deliverables seem to have declined over the past several months. While performance isn’t currently below standard, it is mediocre something that this team never seemed to tolerate in the past.
Ted Jones, the current team leader, has announced that he will be leaving the organization next month and has asked that you step in, at least on an interim basis, to fill his role. In addition to describing the team’s current performance issues, Ted explains that its members are busy with other job responsibilities and do not seem to be fully engaged with the team.
In order to prepare for your new leadership role, you’ll be meeting with Ted to review your initiål ideas for enhancing the team’s performance. What ideas do you have?
Write an essay that describes how you would handle the situation and incorporate the leadership skills as challenges that many leaders face.