www.deezer.com
- In this scenario, your task is act as a consultant to the board of the music streaming service Deezer (www.deezer.com).Make recommendations for the future of the Deezer business over the next three years.
- Produce a Marketing Plan of 1800-2000 words in length containing appropriate recommendations based on clear analysis.
- Your recommendations should include an integrated plan for customer targeting, positioning, brand development, new product development, pricing and any other element you believe will add value to the Deezer brand and create competitive advantage.