Brand Situation Analysis
• Apply and analyze the different B2B systems and processes.
• Have a systematic understanding of how theoretical concepts can be applied in business markets.
• Critically appreciate B2B marketing strategy assessments and developments.
• Apply and assess the tools for B2B marketing strategy development and implementation.
FORMAT
• Font size 12
• Double-spaced
• Number of words 500 – 600
All refencing and citations require Harvard referencing style.