Based on the above scenario of Fiat’s marketing strategy to launch the 500X crossover, learners are requested to analyze the various aspects of international marketing management by preparing a marketing report of minimum 3000 words

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International marketing

Scenario:
FIAT’s 500X Crossover Ad Drives Audience Engagement on YouTube
After successfully revamping its iconic 500 model, the Italian automobile manufacturer FIAT launched the 500X crossover. To compete in an ultra-competitive market, FIAT France partnered with YouTube to produce an ad and measured impact in terms of ad recall, brand awareness, and search volume.
Fiat’s approach was to stream video ad exclusively on YouTube before launching on other media. Fiat was also determined to measure the incremental impact of the campaign with a Brand Lift survey.With 13 million views, the FIAT 500X YouTube ad remains one of the top three most-viewed videos during the 2015 Super Bowl, with an impressive completion rate of 84%.
Full article available at:- https://www.thinkwith000gle.com/marketinq-resources/contentmarketinq/fiats-500x-crossover-ad-drives-audience-engagement-on-youtube/

  • Based on the above scenario of Fiat’s marketing strategy to launch the 500X crossover, learners are requested to analyze the various aspects of International Marketing Management by preparing a Marketing report of minimum 3000 words