MD Zoo: create a marketing plan for the zoo’s board of directors that is designed to increase membership to the Maryland zoo using a direct mail postcard campaign.

by

MD Zoo

Create a marketing plan for the Zoo’s Board of Directors that is designed to increase
membership to the Maryland Zoo using a direct mail postcard campaign.

Final report should include the following:
A. Executive Summary
B. SWOT Analysis
C. Environmental Scan
D. Promotion Strategy
E. A postcard promotion