Sustainable companies
Confront the marketing strategies from two competing companies, one of them having gone out of business and the other one being successful and sustainable.
Write a report demonstrating that companies’ sustainability can rest on their marketing strategies.
The report should feature the following sections:
Cover page
Table of contents
Introduction
Presentation of both companies
Description and analysis of their respective marketing strategies by using the tools studied in class
Explanation of the reasons having led one of the companies to be sustainable whereas the other one went out of business
Conclusion
References
Appendix
There is no page limit for this report. It should be written in New Times Roman, font 12, 1.5 spacing.