What is the difference between a strategic and tactical executive?

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Prompt response

In The Ultimate Sales Machine, Holmes (2019) wrote: “In my experience, there are three types of executives. A full 90 percent are what I call ‘tactical executives,’ while 9 percent are what I’d call ‘strategic executives.’ And only 1 percent – the most effective executives – possess the rare combination of both tactical and strategic abilities” (p. 59).

  1. What is the difference between a strategic and tactical executive?
  2. Why is it important to become a better strategist in today’s competitive environment?
  3. What specific knowledge and skills must a strategic executive develop?