Netflix, Inc. Case Study
Each question requires a thorough and detailed response, and should be a minimum of 1 page. The final critical assignment must be a minimum of 6 pages.
Use current APA formatting and incorporate the minimum number of required sources: 3 citations from the Harvard Business Review (HBR) text, 3 citations from the Rothaermel text, and 3 citations from the peer-reviewed sources (Use 3 different sources).
1. Describe Netflix’s strategy process over time. What approach to the strategy process does Netflix follow? What works well with this approach? What are some challenges with this process, especially as Netflix continues to grow fast?
2.What are Netflix’s core competencies? How can they help Netflix to sustain its competitive advantage? How must its core competencies be honed and modified?
3.Netflix growth in the United States seems to be maturing. How could Netflix increase demand for its services in the United States? What other services could Netflix offer to drive future growth?
4. International expansion appears to be a major growth opportunity for Netflix. What challenges does Netflix face by going beyond the U.S. market? What can Netflix do to address some of the challenges encountered when going internationally? And which international markets should Netflix focus on, and why?