Compare and contrast the differences between product and brand and analyzing an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.

Compare and contrast the differences between product and brand and analyzing an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.

Cover page, table of contents, references and appendix don’t count in the five pages. The report should be written in New Times Roman, font 12, 1.5 spacing