Digital Business case study:write clear ideas based on the material and the 2 readings attached. 

 Digital Business case study

In July 2016, in Philadelphia, aspiring entrepreneurs Steven Sclarow and his friends
had developed a proofofconcept prototype for the “DrinksUp!” mobile drinks
ordering app, a digital innovation designed to provide a better bar experience. The
team had received an investment proposal that included a plan for app development
and a partnership opportunity from the potential investor’s company, and they were
facing an investment decision:

Was an agreement that would see the investor develop the app the right option to
develop DrinksUp!…? You can read more about this in the case (Drinksup
attached)

Consider what you have learned about the internet and disruptive innovation. Do you
consider DrinksUp! a disruptive innovation? Why or why not?


Instructions:

Digital Business case study
Max 500 words