Burt’s Bees
1. Read the attached case of Burt’s Bees then
2. Answer the following questions (in one written page maximum)
- Identify all thoughts and activities of the founder (Roxanne Quimby) that influenced the way they started and developed their business.
- Decide whether each of these thoughts/activities are related to a more effectual or a more causal decisions or a combination of both.
- Justify your choice with a short explanation and link each identified relevant thought/activity to a respective effectual/causal principle
- Which of the 3 options presented at the end would be the most effectual for Roxanne and Burt, and why?