Integrated Marketing
Reflect on your learning and to further your understanding of the importance and principles of IMC by reviewing the 2018 Movember Foundation’s Distinguished Gentleman’s Ride marketing campaign.
Review: The Distinguished Gentleman’s Ride
Spend some time exploring the 2018 Movember Foundation’s Distinguished Gentleman’s Ride marketing campaign, as it is a global marketing success story.
- Demonstrates the importance, principles, and power of IMC.
Review the 2018 Movember campaign, contribute meaningfully to the discussion by responding to the following questions:
- Why could you argue that the Distinguished Gentleman’s Ride campaign uses IMC to fuel its phenomenal momentum?Explain
- Who are some of the influencers and reference (or peer) groups at work in the Movember Distinguished Gentleman’s Ride campaign?
- What are some of the seven elements of the IMC marketing mix that work together in this campaign and how?
- Does Movember Distinguished Gentleman’s Ride touch your head or your heart? Why is this important?