Choose a company or brand on which to focus and explain what industry is it in?who are the direct and indirect competitors? 

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Choose a company or brand on which to focus

  • What industry is it in?
  • Who are the direct and indirect competitors?
  • Which (in each category of direct and indirect) are the most relevant competitors?
  • For those most relevant competitors, analyze them using at least 3 of the 8 elements described in the textbook.
  • Size growth and profitability
  • Current and past strategies
  • Objective and Commitment
  • Does the selected company/brand have a competitive advantage over these competitors?  If so, do you think a competitive advantage will last?