PRODUCT: read each of these articles and write a synopsis of your reading.

PRODUCT

Read each of these articles and write a synopsis of your reading.

Constantinides, E. (2006) The Marketing Mix Revisited: Towards the 21st Century Marketing, Journal of Marketing Management.  doi.org/10.1362/026725706776861190
Almquist, E.; Senior, J.; & Bloch, N. (2016).  The elements of value. Harvard Business Review, 94(9), 46-53.
Bergh, C.  (2018).  The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.