Uber: Riding the Gig Economy
Review the following additional information related to Uber.
Investor information for Uber balanced scorecard/financial: In the annual report, review Uber’s balance sheet, income statement, and cash flow statement.
Uber: Corporate social responsibility (CSR) and environment, social, governance (ESG) metrics
Create a presentation for your CEO and senior management, discussing the following key criteria:
- Identify the financial key performance indicators of Uber’s success.
- Analyze how different functional areas, departments, or both of Uber contribute to its overall financial success.
- What common industry financial benchmarks should Uber consider in developing its strategies to grow the business?
- Which financial benchmark can Uber adopt to measure its performance and increase its industry attractiveness? Use Porter’s five forces to support your answer.
- Are there any critical elements of accounting guidelines that will be crucial for Uber to meet? Explain your reasoning.