Draft a press release that reflects your company’s new venture and how it affects the general external audience.
Your press release should address the following criteria:
• Address the key points appropriate for external audiences.
• Summarize the diversification decision.
• Explain why the decision was made.
• Explain where in the marketplace the new products are launching.
• Identify who benefits from this product in both the company and the community.
( 1 to 2 pages)