Draft a press release that reflects your company’s new venture and how it affects the general external audience.

Draft a press release that reflects your company’s new venture and how it affects the general external audience.

Your press release should address the following criteria:

• Address the key points appropriate for external audiences.

• Summarize the diversification decision.

• Explain why the decision was made.

• Explain where in the marketplace the new products are launching.

• Identify who benefits from this product in both the company and the community.

 

( 1 to 2 pages)