Clinical trials: Suppose a clinical trial is showing that a new drug is giving much better results than the placebo or the standard treatment. why might it not be a good idea to stop the trial at the point these good results are discovered?

Clinical trials

Suppose a clinical trial is showing that a new drug is giving much better results than the placebo or the standard treatment. Why might it not be a good idea to stop the trial at the point these good results are discovered?