Green Market Activity
- Using the Green Initiative/Eco Label you selected, what are the standards associated with the green label?
- What is the certification process for each of your Green Initiative/Eco Label you selected?
- Do you think that this Green Initiative/Eco Label you selected is legitimate? Why, or why not?
- Discuss your rationale for why you think the label is or is not legitimate.
- Does the label comply with the FTC’s Environmental Claims: Summary of the Green Guides?
- Discuss specific points in your summary to which the label does or does not comply.
- Does the presence of this Green Initiative/Eco Label influence purchasing decision? Why, or why not?