Evaluating the social media for marketers
Manager has given you the survey results from the last 3 years and tasked you to prepare an “Individual Business Report” summarising the data used, methods of analysis, key findings (both verbally and using graphs), key conclusions and subsequent recommendations for development of a future event based upon the survey data.
Manager has informed you that the Report will be used by the Board of Directors to make decisions about next year’s conference.
Structure
- The recommended structure of this report is:
- Title (not included in word count)
- Executive summary (c.100 words) – see final business tutorial for how to write this Contents list (not included in word count)
Figures list (see https://www.youtube.com/watch?v=zDMBzTDQfJ0) (not included in word count) - Introduction (c.200 words) – the purpose of the report/ background information.
- Methods (c.250 words) – the analysis methods you used on the data including key ethical issues relating to how the data was stored, processed and analysed.
- Results (c.200 words) – key findings from your analysis, including graphs
- Discussion (c.250 words) – your conclusions from your analysis