Digital business and data modelling
Part 1 – Comparing the Features of Google Analytics and Power BI
Write a description for Reality Models of the similarities and differences between Google Analytics and Power BI.
Illustrate your answer by showing how the tools can provide different insights into the data that is given.
Part 2 – KPIs and Power BI
Given the key statistics of sales for Reality Models over the last three years (Reality Model Sales_data.xlsx) which shows sales from 2017-2020.
Identify the key KPIs in this data and
show them in a Power BI data report and to mock up a display that shows how information can give valuable insight to management at Reality Models.
Part 3 – Suggestions for Digital Technologies to be Used by Reality Models in Years to Come
You are to reflect on the potential of working with both of these technologies over the next 5 years at Reality Models.
Use theory of marketing and business linking to the importance of KPIs in an organisation to support your arguments. These can include market segmentation-targeting-positioning, customer decision-making, and digital marketing strategies (for example whether or not Reality Models should do B2C as well as B2B sales) as you make a case for the best way forward for Reality Models.