Feasibility Report – Repositioning Virgin Australia.
Create a feasibility report for Bain Capital, the new owners of Virgin Australia.
Describe the business environment and situation relating to repositioning the business
Explain the business concepts, strategies and processes relating to influences for repositioning Virgin Australia.
Select data and information from the stimulus to analyze the business situation of Virgin Australia using two analytical tools.
Interpret relationships, patterns and trends from the analysis to draw conclusions about the implications of repositioning Virgin Australia.
Evaluate two repositioning strategies in relation to competitiveness, effectiveness and stakeholder satisfaction.