Critically discuss how the role of cultural intermediaries can be considered as sitting at the intersection between consumption and production, and what impact this relationship has on consumer markets.

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The Role of Cultural Intermediaries.

Critically discuss how the role of cultural intermediaries can be considered as sitting at the intersection between consumption and production, and what impact this relationship has on consumer markets.

Discuss your essay in relation to ONE of the cultural fields from the module as suggested below.

Fashion

Journalism

Music

Food

Public Relations

Discuss the following:-

The implications of cultural intermediaries and legitimacy for marketing. The concept of cultural omnivores and how it relates to your chosen cultural field.

The extent to which the concept of cultural intermediaries challenge the traditional notion of marketing- The framing devices that are used to legitimize goods and services in the consumer market.

Here are some recommended theories to use:

Key Theories and Suggestions

Pierre Bourdieu 1984 on Distinction

Pierre Bourdieu 1986 on the Rules of Art

Pierre Bourdieu 1993 on the Economy of Symbolic Goods

Jean Baudrillard 1976 on value: see – Toward a Critique of the Political Economy of the Sign

Karl Marx on Value see: – A contribution to the critique of political economy Warde, et al. 2007

Cultural OmnivoreAmin & Thrift 2004 – Cultural Economy

Provide a summary of an arguments in the concluding section. What are the most significant arguments you have made in the essay?

Having considered the different sides of the arguments, reflect on your views in relation to these arguments. Here it would be best if you went beyond providing a summary to teasing out the broader implications of the ideas you have presented.

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