Drawing on the material gathered and analyzed for the group assessment, individually submit a 1000-word IMC Plan for the launch of the product/service developed previously.

by

Drawing on the material gathered and analyzed for the group assessment, individually submit a 1000-word IMC Plan for the launch of the product/service developed previously.

Identify & justify three most suitable digital and social media channels such as YouTube, Instagram, Facebook, Website etc. for your buyer personas

Develop IMC Content; Promotional Materials & Messages: this should include one-minute video advert&nbsp and social media posts and x1 poster

Create a digital and social media campaign using the provided template along with the promotional material samples in the appendices and a Video clip.