How would you advise senior managers of brick-and-mortar stores to respond to show-rooming? How can brick-and-mortar stores compete?

https://www.youtube.com/watch?v=Y8nX_mKnQg0.
How would you advise senior managers of brick-and-mortar stores to respond to show-rooming? How can brick-and-mortar stores compete?
Long term, is show-rooming good for an individual? Good for the economy? Both?