Create a list of ways in which employees of your company can help out in the community, mostly involving volunteer work.
High on the list is working for Habitat for Humanity in building homes for low-income residents of the community.
Create an easily accessible list of ways that employees can be more involved in their community.
Write an email in appropriate business style to all employees, using good persuasive appeals, motivating them to become involved and giving them all the information they need to get involved.