Executive Report and Supporting Summary Analysis of Research Findings.
Submit a 2,000-word executive report comprising clear and concise statement defining the case study situation, justifying its relevance as a problem or opportunity facing a specific organization and/or sector, and verifying that it can be addressed by strategic public relations
Overview of the secondary research methodology and analytical approach used to collect evidence of the situation and provide insight into its current or potential impact on the organization and/or sector and its stakeholders
Discussion and substantiation of the key findings and outcome of the research and analysis
d Identification and explanation of PR objectives (derived from the research and analysis)
Supporting summary analysis of research findings. 2,000 additional words (+/- 10%
To examine the topic you should select and use a range of:
secondary research methods (literature, archives, published surveys, reports, etc)
appropriate models, tools and methods to analyze the external and internal environment, the organizational or societal issue (including risk assessment), and stakeholder groups