What does the word craftsmanship mean to you in the context of Graphic Design?

The Shape of Design, by Frank Chimero

https://shapeofdesignbook.com/chapters/02-craft-and-beauty/

After reading the chapter, what does the word craftsmanship mean to you in the context of Graphic Design?

State specific things you have done or will do to improve the level of craftsmanship in your own work. Talk about how you view craftsmanship in your research, use of content, process, composition of pages, typography, in learning software and in construction of final work by printing, trimming and constructing final pieces. Relate back to the article where you can.

This should be 300~500 words total